Logan Marshall Green Business

What marketer would not “cool” market data? What if we speak of the largest advertising market and influential in the world? A market that is expected to move more than 34,500 million dollars in 2011, and eye, only in online advertising investment, compared to online ad spending forecast in Spain close to 1,000 million euros according to data from IAB Spain to put into perspective the size and influence of the U.S. market.

Forrester Research published in his blog last week an article that continues to provide statistics and conclusions for all that we want to know where you are going the digital advertising market in the next 5 years. The study “U.S. Interactive Marketing Forecast, 2011 to 2016″ produced by Shar Van Boskirk shows some parallels with a market that already has invested in online advertising for some time as the British, and provides many points for reflection to all professionals marketing and advertising.

Be consolidated as the first Internet advertising medium

While the online advertising market has already surpassed that of television in 2009 in the UK, and now has a 25% share from 2010 as the first half in a matter of advertising investment in the country, according to Forrester Research’s U.S. online ad market would occupy the first position was in 2016 with an investment of more than 76,000 million dollars a year and a 35% share of total ad spending pie in front of the television. This not only reinforces the forecasts I’ve done that in Spain we will also have a situation similar to these two countries, but have to wait until 2018 – I hope it happens before. Skeptics who doubted my having made such a sacrilege that television advertising would lose its hegemony in Spain in terms of advertising investment with comments like “is that TV is TV, the largest audiences are on TV, or Pascual is milk “, they may be starting to change my mind after reading Forrester Research. I’m not saying that a market such as online advertising engulfs the television market, but both will coexist, and I think the market for TV advertising will adapt more to the publisher that otherwise.

The relative importance of SEM decrease

The report indicates that while it is expected to grow investment in Search Engine Marketing for the next 5 years, their relative weight compared to investment in other segments of the advertising wane, so that investment in other types of online advertising as the video format will increase from 2,000 to 5,400 million dollars, and mobile advertising format will grow from 1,700 to 8,200 million in the same period.

Display advertising will be multiplied

In all segments, which grows to occupy a position of great weight in relation to the total investment in online advertising is advertising or graphic display, which will increase from 10,900 to 27,600 hog billion according to Forrester Research. Surprises ¿? No really, and acquisitions of U.S. companies RightMedia as DoubleClick or Google and Yahoo respectively should provide lessons of where the market is going. Although they have some people who insist that I keep telling elbannerhamuerto # that # elbannersetransforma and Display advertising is rope for many years.

SMM also has a piece of cake

For those who is the subject of Social Media Marketing, indeed fashionable, estimated data are also an investment of 1,600 million dollars this year with a projection of 5,000 million by 2016. These figures do not include the investment of online advertising in social networks, perhaps the Forrester forecast includes between Search and Display for the ad format rather than the type of medium in which it appears (I have not had access to the full report) but the calculation is focused on investment in technology to manage SMM campaigns, cost management by agencies to clients, cost of integrated campaigns, etc). It will undoubtedly important, and is an alternative or complement to other segments of online advertising.

In conclusion, these data are juicy Forrester for everyone who is interested in the sector and invite us to reflection. How do you see the online advertising market in Spain in the coming years?

Since the first poster, or banner ad appeared on the Internet in 1994, the use of such marketing strategies has been a considerable increase. Anyone with serious interest in this type of advertising should learn about the use of billboards on the Internet as an integral part of designing the marketing strategy on its website.

An Internet campaign based on this platform will send thousands of times an advertisement on other web sites selected and the user is an effective tool to promote them. In addition, this form of advertising banners exposed in a prominent location on relevant sites.

The billboards on the Internet is a great way to promote a brand, increase visitor traffic and generate sales. Advertising through banners on the Internet is the virtual equivalent of the promotion in newspapers or magazines. The posters are often animated to capture the attention of sailors and can show a variety of information and images, among which include a company logo. On the other hand, the banners can include links to specific pages in a site related to products or services offered, and that allows the user to obtain more information or to purchase these goods with just click on the message. Read the rest of this entry »

Major world leaders in the automotive industry, polled in a survey conducted by KPMG, believe that overcapacity and overproduction of vehicles worldwide are still a very relevant for the sector. This is one of the main conclusions of the 13th annual edition of the KPMG study on automotive for which interviewed 200 senior-level managers worldwide.

More than half of respondents expect that China is the oversized country in 2016. In fact, the Chinese government last week announced that it will no longer prevail, as has been done until now, foreign investment in the automotive sector, to understand that the production of vehicles is very high in the country. According to OICA, the global association of automobile manufacturers, China produced in 2010, 18.28 million units between heavy and light vehicles.

Consultant’s report also includes the automotive world experts understand that there will be a settlement of the electric vehicle with significant market shares around 15%, until 15 years. However, Asian managers, especially Chinese and Japanese, are committed to greater penetration of electric vehicles on the continent in 2025, with market shares of up to 25%.

By contrast, in the case of the U.S. are more skeptical and forecasts suggest that the electric vehicle registrations reach a maximum of 10% over the period of 15 years.

Pessimism is installed in the automobile sector. That puts it …show ANIACAM Observatory in its latest survey reveals that 33% of its affiliated companies believes that the sector is in “free fall” while 67% do not expect improvement in 2012. This survey, conducted between representatives of the 35 companies that import, is a clear reflection of the situation and the “spirits” that exist in the automotive sector, as well as a thermometer of consumption in our country.

The stage continues to be unflattering for brands and dealers and that “the data have not changed with respect to the first survey was conducted late in the first half of 2011 and the outlook remains negative,” Lopez Madrid explicaGermán president ANIACAM.

“The main problem to revive the market remains difficult for customers to access the funding.” In fact, says Germain Lopez Madrid, “66.6% of respondents said that for customers is more difficult access to credit.” This reality, coupled with the evolution of the economy influences the fact that, although customer traffic at the site has been maintained or increased in 83% of cases in local traffic to buy a car has decreased by 78% of partners surveyed. “Customers want to renew their vehicle and use the internet to learn about the products but the difficulties in obtaining credit throw them back at the time of going to the dealer,” says Germain Lopez Madrid.

- China will lead the sales and vehicle exports by 2017.
Over the next five years, it is expected that seven in ten automakers more growth to come from Asia.

- still not expected to electro-mobility exceeding 15 percent of new registrations by 2025.
The urban mobility will determine the city planning and design of the cars of the future.

According to the 13th edition of the comprehensive study on automotive KPMG, 76 percent of respondents indicated that efficiency in fuel consumption is still the most important factor in purchasing decisions of consumers, followed in this edition, by respect for the environment (65%), two thirds do not expect electric vehicles exceed 15 percent of global sales per year over the next 15 years. However, it seems that this is the situation in China, Japan and other high-growth markets, which is expected to gain strength electro-mobility before, according to the findings of the study.

Participants from Asia, mainly China and Japan, provide a greater penetration of electric vehicles by 2025, well above the global average, more than 50 percent of respondents in China expected to reach between 11 figures and 25 percent (or between 4 and 9 million vehicles per year) of new registrations of electric cars. In the case of Japan, 46 percent of respondents expected that they exceed 25 percent. This contrasts with the situation of the United States, where nearly 50 percent of respondents believe that new registrations of electric cars will mean only between 6 and 10 percent by 2025.

Thus, fuel technology will emerge as dominant optimal method to propel vehicles before 2025 is the main issue on which both manufacturers and suppliers show greater insecurity. Read the rest of this entry »

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The Italian automaker Fiat has found a local partner to build a car manufacturing plant in the Russian city of St. Petersburg.

The Russian bank Sberbank acting as a partner Fiat to finance the construction and receive a stake in the future installation. The estimated investment for the construction of the Fiat plant is 800 to 900 million euros.

In late June, Fiat signed a joint agreement in the industry with the Ministry of Economic Development, under which the company will produce about 120,000 cars in Russia annually, and build an engine plant. The company expects to invest over 1,000 billion in the project.

The luxury car manufacturer Rolls-Royce Motor Cars is ready to develop your business in Russia, given the high potential of the country, announced yesterday Torsten Müller-Ötvös, CEO of Rolls-Royce, in an interview with RIA Novosti.

Rolls-Royce Motor Cars hopes on the Russian market since the company’s sales increased significantly in 2011 through its sales center in Moscow. Müller-Ötvös said the company could open other outlets in several Russian cities.

Rolls-Royce has published his results in the production of 2011, which was the highest in company history. Around the world 3538 Rolls-Royce sold in 2011, up 31% over the previous year. The company attributed the sales growth that has doubled in 2011 the demand for Rolls-Royce vehicles in Russia and Germany.

As you know, one of the advantages of Internet sales is that the manufacturers can eliminate the middlemen, so the cost of the product to be purchased is significantly reduced.

Regarding the sale of downloadable products, intangible, such as music, the advantage provided by Red is remarkable because in addition to removing intermediaries need to have a storage and logistics system. In addition, the user accesses the product almost immediately, and can choose from a wide range, where no physical trade in that it can compete.

The user gets used to purchase via download, and are increasingly making use of these services and repeat, as almost the total of cases is satisfactory shopping experience – ( a study of Price Minister, June 2008, indicated that 78% of Spanish Internet users have purchased online, and that of these, 82% do so throughout the year ).

We have for example the case of producing games that have made ??the direct marketing of its products through Internet in one of its objectives . Small businesses have responded by creating titles with the creation of original games that will be available at a price 4 times lower than the cost in physical stores.

Will they end up disappearing from the stores offline products such as movies, music, video games or programs?

Now to continue the analysis SWOT pass to the letter (O) which means opportunities, remember that in the previous article we discussed the strengths of your business online was the letter (F).
Once you have lists the strengths of your business is time to move on to analyze the opportunities, this phase of analysis is very important because it is where you realize you have your business opportunities within the industry you are in, it should be emphasized that this analysis can do business both online and at traditional businesses.

Why is it so important to analyze the opportunities of my business online?
Business is important because there is virtually no chance, for this reason if you’re just starting your business you are at the right time to perform this analysis SWOT or if you have time and do not have results this may be one reason why your business is not working.

To begin analyzing the opportunities you have to analyze the market where you work, what people seek in this market?, What competition are you? and how strong is the competition?.
This way you can see where you can attack to begin to position yourself in this market, you saw that opportunity in the market through the analysis.

The competition is in the internet business is quite large but not all do professionally and very few do so in an honest way so that it can be a good opportunity for you to market positions you differently and only. Read the rest of this entry »