Logan Marshall Green Business

Posts Tagged ‘Business Strategy’

Not long ago began to talk of automation, then moved to the integration and socialization is now the key data relating to Business Intelligence solutions. The ability to extract, combine, analyze and present the millions of bytes of documents, independent of location or platform, is the challenge that now presents IT departments worldwide.

The era of the socialization of information here to stay. The digital universe is expanding, not only with millions of portals, but with thousands of data sources, social networks and conversations that are driving this new era. This shows a great challenge for companies that claim to be always at the forefront of trends and increases in sales.

Through the integration of data and products and share-knowledge through analysis of data, organizations have the opportunity to create a comprehensive vision improved its procedures and the environment in which they operate.

This implies – certainly, to the generation of new information, translated into a multitude of opportunities to make organizations more innovative companies with better business opportunities. In some countries, is already adopting this concept and its implementation, mainly in retail companies. These companies are already using real-time feedback and complaints from its customers to reduce costs in contact centers, for example. Read the rest of this entry »

4 ideas online ideas like the ideas of off-line marketing, need a specific strategy for electronic media should be aligned with business strategy and have it must have an idea and a clearly defined objective. Internet strategies, can be 4 basic:

1 E-Commerce

Is to market goods and services online paying by credit card or bank transfer. Very useful for those low-involvement products: consumer goods (books, music, flowers, gifts, insurance) Reservations (aircraft, cars, hotels, theaters), payment service (cable, television, water, electricity).
Read the rest of this entry »

Women set up business through the portal Soyempresaria.com

In just eight months the portal has made some 800 women use their resources to form and start a business.

Soyempresaria.com virtual portal has enabled women to create their own businesses. Virtual complex was created by the Institute for Women, which runs from July 2005.

Around 146 entrepreneurs have opened their own virtual Stan, allowing them to present their projects and business strategy 24 hours a day in 10 permanent pavilions.

This project is an evolving tool, which aims to consolidate the main business of women over the Internet. In addition 234 European institutions and 49 organizations support the portal.

Are projects like these in your country, to promote women entrepreneurs?